WHOLE FOODS MARKET // Highlands Ranch Location Rebrand
About:
“Whole Foods Market L.P. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.”
Brief:
Highlands Ranch is a very children focused community, rich with young and professional families. As part of the store remodel in partnership with Vermilion, I created updated branding across digital, print, and hand crafted graphics.
Brand Development, Brand Usage Guidelines, Photography, Illustration
Key Concepts:
Family Focused
Bright, Bold, Playful
Watercolor & Sketch Effect
The updated logo is inspired by the iconic windmill located within a 50-acre Highlands Ranch Historic Park that includes a working ranch and is surrounded by historic barns, a bunkhouse, ranch houses, corrals, and pastures.
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