WHOLE FOODS MARKET // Local Campaign
About:
“Whole Foods Market L.P. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.”
Brief:
Whole Foods Market implements a locally themed and focused campaign each summer to highlight local and regional vendors and their products. The established branding is loose and non-specific, featuring common colors and design elements. Working closely with my marketing partner, we established a highly customized and unique approach to the beloved “Local” campaign.
Instead of pasting up pre-made vendor profiles, we opted to highlight a few customer favorites in a big way. My team and I were able to visit with the vendors, tour their facilities, meet with their teams, and form genuine connections. As a result, we were able to create an incredibly customized experience for our customers and the awesome humans behind their favorite products.
Concept, Creative Direction, Photography, Design, Production, Illustration, Installation, Project Management
Key Concepts:
+ Hyper local focus on customer favorites
+ Custom signage and graphics joining new and existing brand standards
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